Videos
See the Impact of the Why Mom Deserves a Diamond® Contest
For more than 30 years, the Why Mom Deserves a Diamond® writing contest has created unforgettable moments between children and their mothers.
These videos capture the heart of the contest: students discovering the power of their words, families celebrating meaningful achievements, and mothers receiving a priceless gift created from love and appreciation.
A diamond, amethyst, or garnet is the tangible prize – but the true reward is the moment when a child stands before their mother and shares the words they wrote from their heart.
Real Stories. Real Students. Real Impact.
CBS News
The Escalator
2015 Diamond Day
The Magic of the Contest
The Umbrella Adventure
How Did the Contest Begin?
2017 Diamond Day
Raise Your Balloon
The Photo Shoot
2013 Diamond Day
Attack of the Umbrellas
2022 Diamond Day
Why Mom Deserves a Diamond Memories from the Past