Videos

See the Impact of the Why Mom Deserves a Diamond® Contest

For more than 30 years, the Why Mom Deserves a Diamond® writing contest has created unforgettable moments between children and their mothers.

These videos capture the heart of the contest: students discovering the power of their words, families celebrating meaningful achievements, and mothers receiving a priceless gift created from love and appreciation.

A diamond, amethyst, or garnet is the tangible prize – but the true reward is the moment when a child stands before their mother and shares the words they wrote from their heart.

Real Stories. Real Students. Real Impact.

CBS News

The Escalator

2015 Diamond Day

The Magic of the Contest

The Umbrella Adventure

How Did the Contest Begin?

2017 Diamond Day

Raise Your Balloon

The Photo Shoot

2013 Diamond Day

Attack of the Umbrellas

2022 Diamond Day

Why Mom Deserves a Diamond Memories from the Past