In 1993, founder Diamond Mike Watson started a mother’s appreciation contest in honor of his adoptive mother, Martha, and his birth mother who died before he met her. It would also give kids a chance to show their appreciation for their own moms. Watson invited kids to write a letter entitled, Why Mom Deserves a Diamond®. The most creative contestant would receive a diamond.
Out of about 200 entries submitted, a girl named Margaret claimed her grand prize diamond. Like buried treasure, her enchanting poem sparkled deep within the small mound of essays on Watson’s desk. On Mothers Day, Margaret presented the precious gem to her mother.
The Why Mom Deserves a Diamond® contest serves an important purpose to bring back human connection. Since 1993, the contest has required a winner to recite his or her essay to mom.
I am thankful to be a witness in the thousands of unforgettable experiences between kids and their moms. There is nothing that replaces the eye to eye exchange and hugs between two persons.
I am so thrilled to be a part of this legacy.
Diamond Mike Watson, founder