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We create beautiful jewelry.

For over twenty years, our master jewelers have hand-set every gemstone with the same artisanship that has been used throughout the ages.  The prongs are perfectly grooved and the gemstone is seated perfectly to display its natural splendor. After each piece is thoroughly inspected, it undergoes a three-step polishing process which gives the jewelry its beautiful shine and luster.  A jeweler with even slightly less skill can easily set the gem crooked or even damage the gem. 

When you own Why Mom Deserves a Diamond® jewelry, you know you have the best. With proper care, your jewelry will last a lifetime.

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